Co-Founder, Sense Of Edit
Sense of Edit is an independent hotel consultancy. We conduct structured on-site assessments for independent hotels — exploring the full guest journey, from the first online search through checkout — and deliver a clear, prioritized plan to strengthen the property and its performance.
A Sense of What We Do
A journalist’s eye, a strategist’s read.
Lauren Harano — Co-Founder, Travel Journalism & Guest Experience
A luxury travel journalist and professional hotel reviewer with nearly a decade of experience and 70+ hotels assessed across luxury, boutique, and independent categories. She brings the critical eye of her editorial work to every engagement — examining the full guest experience in far more depth than a published review allows, and translating what she sees into actionable opportunities for the property.
Sarah Long — Co-Founder, Strategy & Analytics
Sarah brings the commercial operator's perspective to every engagement, with nearly a decade in management consulting, technology, and growth-stage companies translating complex data into decisions that actually get made. At Sense Of Edit, she makes sure every finding is anchored to a business outcome — occupancy, rate, review score, or repeat guest behavior — framed so owners can prioritize and act. She leads client relationships, scoping, and methodology.